Industry Insight
The 2026 Vegan Beauty Boom — What OEM Partners Need to Know
Vegan claims went from niche to expected — here's what changes in your supplier conversation.
By Mina Zhang 28 Mar 2026 4 min read
The vegan beauty market grew 14% YoY in 2025 across NA/EU. What was a niche differentiator three years ago is now a baseline expectation for new brand launches in skincare and body care. The supplier conversation has changed accordingly.
Real vegan certification requires more than swapping beeswax for candelilla wax. We audit every raw material for animal-derived processing aids (gelatin used in filtration, lanolin traces in stearate sourcing). Most brands assume vegan-labeled raw materials are clean; the audit finds a 12–18% rework rate. Plan two extra weeks into your timeline.